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Monthly Archives: September 2010

  • September 30, 2010

    the importance of consistency

    if you are to do nothing else at least be consistent. you can’t build on an image, a perception of who your organization or product is if every time you market it it looks di...

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  • September 30, 2010

    what is a brand?

    i've heard many definitions or opinions of what a brand is a brand is more than a logo, more than an ad campaign, more than a product or service. it is the reflection of an or...

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