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March 24, 2012
the right ingredients
disciplines and tactics such as media relations, marketing, social media, events, partnerships, advertising, etc., are tools. they are like ingredients, depending on what you want ...
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March 22, 2012
time to take design seriously
design can be such a powerful tool yet it is so incredibly difficult to actually find good design. this may be because most organization don’t understand what design is and w...
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March 14, 2012
what we think, we become.
the other day, I watched the movie The Iron Lady. there is a quote that Margaret Thatcher says in the movie that I thought was brilliant and very true not just for people but for o...
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March 8, 2012
what is true brand integration
you don’t have to be a multinational corporation with large budgets to have a brand. in fact every business, large or small in every industry can use this business tool, a br...
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