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Monthly Archives: December 2012

  • December 18, 2012

    we want to buy, but we don’t want to be sold.

    More than ever people want to buy. We want to buy connectivity, status, convenience, protection, comfort, beauty... But we don’t want to be sold these things. We want to be a...

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  • December 11, 2012

    forget the elevator pitch.

    Lets be real, no one buys anything in elevators and much more importantly, no one wants to be recited a rehearsed and contrived summary about your company, product or service. ...

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  • December 7, 2012

    It’s not about you, it’s about your customer.

    Yes, Steve Jobs was right, customers often don’t know what they want or need. No focus group would have ever come up with the Ipad or with the easy navigation of the Ipods. T...

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  • December 6, 2012

    who does your brand reflect?

    Consumers want to relate with brands that are a reflection of themselves. There are three vital elements in any strong brand, authenticity, relevance and inspiration. Your brand mu...

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