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leave us a message!086 | Brand and Culture: Why you can’t have one without the other
085 | Beyond 2020. Insights on what brands need to focus on
084 | How to influence and win clients with copywriting with Rob Marsh
083 | How values impact engagement with Cian Murphy
082 | Hipnostalgia – The A&W story with Sarah Mueller
081 | Challenge Accepted – How can Hot Wheels win in a digital world?
080 | The Future of Brands
079 | How to protect your brand with Etienne Sanz De Acedo
078 | How to build a resilient culture with Lorne Rubis
077 | Necessity is the mother of invention
076 | Marketing during COVID-19 – 6 Guiding Principles
075 | What to do in times of crisis with Scott Crockatt
074 | The Harlem Globetrotters –how the brand lost its way & what it’s doing to regain focus
073 | How to create brand alignment internally - with Chris Wallace
072 | How to go from “one of many” to “one of a kind” and stay that way
071 | Part 2/2 - How McDonald’s manages to be one of the world’s most valuable brands
070 | Part 1/2 - How McDonald’s manages to be one of the world’s most valuable brands
069 | How the YMCA stays relevant with Ken Lima-Coelho
068 | Part 3/3 - How Airbnb built a powerful culture with Douglas Atkin
067 | Part 2/3 - How Airbnb defined their core values with Douglas Atkin
066 | Part 1/3 - How Airbnb found their purpose with Douglas Atkin
065 | How to use events to reinforce your brand and internal culture with Eryne Sarabin
064 | How to express your brand in a physical space
063 | How to really get to know your audience
062 | How Netflix became a market leader by remaining true to their brand purpose
061 | How to use sound to make your brand stand out and help tell your story
060 | How Airbnb built a cult like brand with Douglas Atkin
059 | Creating “Accidental Activists”: Kendra Peavy from Swell Bottles
058 | How Lush Cosmetics grew a cult like following by being true to their values
057 | The behind the scenes of a social enterprise with Dave Cree
056 | Why brands to be relevant need to take a stand with Professor Henry Navarro
055 | How Instagram can help you grow your business with Tyler J. McCall
054 | What are the characteristics of a remarkable brand with Chris Kneeland
053 | The 2018 pick of the year - An interview with Terry O’Reilly
(original episode 50)
052 | Overcoming the fear of selling - a conversation with Hamish Knox
051 | Owning your brand - a conversation with Brian Hickling
050 | An interview with Terry O’Reilly
049 | How to craft your best pitch
048 | Uniting people and brand with Brian Linton
047 | Be more than the services you offer with Christina Zeidler – Part 2
046 | Be more than the services you offer with Christina Zeidler – Part 1
045 | How branding shapes your identity with Dr. Joseph Hancock
044 | Why focus on branding when you already have a million other things to do?
043 | Clarity and Transparency are key to success - Conversation with Chris Baeza
042 | Part 2: What you need to know to prevent, react and recover from workplace harassment
041 | Part 1: What you need to know to prevent, react and recover from workplace harassment
040 | How knowing your audience will ensure an effective intro to the marketplace
039 | Your brand as a movie
038 | How brand culture can make you thrive, the Zappos story with Tyler Williams
037 | Doing well by doing good – Natura’s story with Alex Pearl
036 | The double-edge sword of cult brands with Ryan Popowich
035 | How to influence behaviour to strengthen your brand
034 | The intersection of transformation and branding
033 | Why We Buy
032 | Create a successful organization while addressing social issues
031 | Learn from a brand that went from being a commodity to a cult brand
030 | You need the right team to change the world with Rafael Achondo
029 | Building an iconic brand with Brian Hanson from Smithbilt Hats
028 | Building a place brand with Daniel Valverde
027 | From Leader to Mentor with Ian Chisholm
026 | The importance of colour in building brands with Angela Wright
025 | How quality & community elevates a business with Gareth Lukes
024 | Building a village with Susan Veres
023 | Delivering a beautiful experience with Evelio Mattos
022 | How WestJet built an iconic brand with Richard Bartrem
021 | Spinning into purpose with Andrew Obrecht
020 | Scott Crockatt on what to do in times of crisis
019 | Mark’s David Lui: Why you shouldn’t wait until you hit a low point to rebrand
018 | How a non-profit is finding success after defining their “why” purpose
017 | The importance of having brand experts at the table with Ray DePaul - Part 2
016 | Succeed at building a business and a meaningful brand with Ray DePaul - Part 1
015 | How quizzes can attract and engage audiences with Josh Haynam
014 | How a Google search led to a successful brand with Dustin Paisley
013 | Why & How to Collaborate
012 | Social media tips & how to collaborate with Mike Morrison
011 | Collaboration, why together is better with Jim Button
010 | How to Find Your Why
009 | Dave Kelly on how to tell your story
008 | What business are you really in?
007 | Jeff Dyer and why non-profits need to invest in rebranding
006 | James Boettcher on how he built the FIASCO Gelato brand
005 | The 5 essential elements of a brand
004 | How ATB Financial is building a cult brand with Carol Shmygol
003 | Using research to craft winning brand strategies with Mathew Stone
002 | How to rebrand a 118 year old organization with Adam Legge
001 | Introduction: What to expect
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