marca strategy news & views
January 27, 2011
assumptions vs hypothesis

a hypothesis is “a theory needing investigation” an assumption is “a statement that is assumed to be true”. many people and businesses automatically jump to assumptions and that can result in costly mistakes and missed opportunities.

its ok to have a hypothesis or a theory, but its good diligence, not to mention smart, to test that theory. many mistakes, failed products and conflict could be avoided if we just practice this common sense approach. test your hypothesis before judging and making decisions on it. and sometimes all it takes is asking a question.


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