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marca strategy news & views

  • brand
    July 30, 2013

    Choose Wisely

    How you choose to spend your time. Where you choose to spend your resources. What you choose to say. Who you choose to talk to. You have a choice. Choosing to bu...

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  • brand
    March 25, 2013

    Why should I care?

    Seems like a simple and obvious question to ask, but more often than not, because we know so much about what we do, we think everyone else does too, and will care. The fact is,...

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  • brand
    January 9, 2013

    Don’t tell your story, immerse people in it

    Telling your story is more than the compelling words you say or write, or the most convincing arguments you can make. Telling your story, a winning story, a story that will ...

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  • December 18, 2012

    we want to buy, but we don’t want to be sold.

    More than ever people want to buy. We want to buy connectivity, status, convenience, protection, comfort, beauty... But we don’t want to be sold these things. We want to be a...

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