marca strategy news & views
no matter how good your product or service is you’re bound to have some unhappy customers. maybe there was a defect in the product, or they didn’t get the results ...
if you are to do nothing else at least be consistent.
you can’t build on an image, a perception of who your organization or product is if every time you market it it looks di...
i've heard many definitions or opinions of what a brand is
a brand is more than a logo,
more than an ad campaign,
more than a product or service.
it is the reflection of an or...
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