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marca strategy news & views

  • October 1, 2010

    the power of an unhappy customer

    no matter how good your product or service is you’re bound to have some unhappy customers. maybe there was a defect in the product, or they didn’t get the results ...

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  • September 30, 2010

    the importance of consistency

    if you are to do nothing else at least be consistent. you can’t build on an image, a perception of who your organization or product is if every time you market it it looks di...

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  • September 30, 2010

    what is a brand?

    i've heard many definitions or opinions of what a brand is a brand is more than a logo, more than an ad campaign, more than a product or service. it is the reflection of an or...

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