marca strategy news & views
October 15, 2010
can you make the logo bigger?

i can’t tell you how many times I’ve heard this question.

as important as a logo is, your brand is not about your logo.  

logos have their place and function but to get attention and cause the action you want (getting people to buy your product, or vote for you, etc…) you need to connect with your audience. you need to engage them, get them to believe in an idea, a concept a belief. 

your logo alone will not do that. engage your audience first, focus on that. do that well and your logo will gain higher importance and recognition. you may even become a nike, or an apple where people want to wear your logo or be seen with it. do it really well and you may get some people to tattoo your logo in their bodies like Harley Davidson.

don’t ask for your logo to be bigger, make sure instead your idea is strong, compelling and engaging. 


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