How you choose to spend your time.

Where you choose to spend your resources.

What you choose to say.

Who you choose to talk to.

You have a choice.

Choosing to build a brand rather than just selling a product will ultimately connect you with your audience in a much deeper and substantial way.

When you choose to build a brand you give your audience a set of values and beliefs that they can connect and relate with. If you’re just selling a product, your audience has nothing to connect with once the transaction is over.

So, if you’re going to put the effort in getting your audience’s attention and getting them to choose your product, give them a brand, an experience, not just a forgettable transaction.