courting your client
who is your best client? is your current client your best client or is the client you’re trying to get your best client? are you treating your existing clients as you should or have you taken them for granted?
we tend to focus our attention on current relationships only on special occasions, Valentine’s day or client appreciation days being a couple of good examples. the rest of the time, we put our energy and effort on trying to get the attention of others, those who are not our current clients. we put our best face to them, we take them to lunch, we give them discounts and special offers, we bend to their needs and requirements. in the meantime, we keep our existing clients waiting on the phone, we don’t give them special offers and we don’t cater to their needs.
at a time when word of mouth spreads like wildfire online and most everyone searches your company’s client ratings and comments, perhaps more attention should be given on how you’re treating your current clients.
court your clients. surprise them, treat them well, show gratitude. not only on special occasions, although that’s nice, but everyday. you don’t need to spend a lot, a little goes a long way here.
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