if you are a spokesperson no matter how tough, pointed or loaded the questions may be, you can’t loose your cool. your demeanor will be what makes you succeed. treat every question as a valid one, even if you feel its not. specially if you feel its not! take this opportunity to demonstrate your ability to handle a difficult situation. serenity and composure will always win. this is not easy to do at times but just remember if you don’t do it you will most likely damage your brand (your image, reputation) significantly.