marca strategy news & views
February 7, 2011
gains and losses

there are always gains and losses in every decision you make. you have to be wiling to loose in order to gain.

some decisions you make will put off some people. some decisions will likely make you loose some clients. but those same decisions may also make you gain clients that you could not reach before, that would not listen to you before.

you can’t please everyone, so stop trying. instead target those who are the audience you want to reach. cater to them, as if you don’t you’ll dilute your message and product offering and end up not serving anyone’s needs, specially not your organization’s.


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