marca strategy news & views
October 18, 2012
get your site to work for you

In this day and age, there is really no excuse for a company, no matter what size, to not have a decent website. Websites are now affordable for anyone, they are easy to build, you can even do it yourself, and easy and straight forward to maintain. And by decent I mean a well designed, aesthetically pleasing, well though out site where the user can find the information they are looking for.

If you’re going to have a website, make sure it is working for you. Many companies feel they must have a “web presence” and so they put a website up. Having a “web presence” alone, a space on the net doesn’t mean you are capturing the attention or serving your clients. 

99% of the time users, or potential clients, go to websites in search of products or services and if they don’t like your website you’ll never hear from them. That’s it. You lost them.

You just missed a great opportunity to engage a potential customer. If someone is on your site, chances are they are interested on your product or service. If you’re not giving them the information they are looking for in an easy and fast way, you are loosing potential clients.

With 83% of households in Alberta having access to the internet, and most people searching on the net first, before making a purchase decision, your website is a tool that you can’t and shouldn’t ignore. 

Even if your goal is to have potential customers come to your physical location, you can use your site to drive traffic to your store. If your site is not providing the information users want it may not only be doing little for you, but it may actually be hurting you.


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