marca strategy news & views
February 23, 2011
inspiration and perspiration

Thomas Edison once said, “Genius is 1% inspiration and 99% perspiration”.

perseverance, focus, hard work and dedication are all needed to be successful. this doesn’t mean just being busy. there has to be thought and planning to what you do. most of all there has to be courage and discipline to actually tackle the hard stuff, the things you don’t know how to solve or overcome.

the hard and uncomfortable work of going deep, sorting through a problem and finding a solution is the perspiration that will grant us success and accomplishment. the most time you can dedicate to perspiring and enduring the uncomfortable feeling of being in the midst of difficult challenges with no apparent solution at sight, the more likely you are to achieve success.

how much of your time do you dedicate to perspiration and how much do you dedicate in being busy with the hope of getting inspiration?


SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.