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marca strategy news & views
January 31, 2011
knowledge and imagination

Albert Einstein once said “Imagination is more important than knowledge”. not possessing a deep knowledge of a specific area or industry can actually be a huge advantage as it allows you the freedom to be curious, ask questions and most importantly think outside the box and not be afraid to try new, innovative approaches.

lack of deep knowledge allows you to see possibilities rather than follow norms or standards. it focuses you on solutions rather than limiting challenges.

so when you want an innovative approach, originality or creative 

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