marca strategy news & views
October 23, 2012
making mistakes and being remarkable

We all want to avoid mistakes, specially costly ones. We grew up with this, getting good marks in school means making no mistakes in tests.

We associate making no mistakes with quality. After all if you have attention to details you wouldn’t make mistakes.

Although attention to details is important, this aversion to mistakes stops people to take risks, to push their boundaries and to get out of their comfort zones. This tends to create a culture of what you what is necessary, what is your job description and nothing more, because the more you do, the more likely you are to make a mistake.

Although this may lead you to consistency in the delivery of your products and services it does not lead to innovation, to challenging the status quo, to substantial improvements or to being remarkable, outstanding.

A safe culture is not an innovative culture. A safe culture is not remarkable and does not give more than expected. And giving more than expected is part of quality. If your competition is giving more than expected and you’re not, you already lost, but if your competition is not giving more than expected,  then you have an opportunity but you have to be willing to take the risk and yes, make mistakes.


SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.