advice on how to build meaningful brands

February 1, 2018

15 | How quizzes can attract and engage audiences – with Josh Haynam

Why you’ve got to listen to this episode:

In this episode, you’ll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. Josh shares with us examples of how organizations attract and connect with audiences through the use of quizzes.

Finding ways to attract and connect with audiences is critical for any organization and quizzes that play with people’s intrinsic curiosity can be an ideal way to do it.

These quizzes can also be the conversation starter to introduce audiences to your products and services, have them understand and empathize with your cause or find out audience preferences or needs to help with product development or improvement.

Who can benefit from listening in:

If you are looking for ways to attract, engage or find out more about your audience this episode is a must-listen.

These quizzes can be a great way to engage your audience in topics that are of interest to them while learning more about your audience and how you can better serve them.

Key takeaways from this episode:

  • Audiences don’t want one-way communication anymore. People like to be part of the conversation and quizzes engage the audience in a conversation
  • People like learning about themselves and quizzes provide a way where they can do that, either through assessments, personality identifiers or scoring type quizzes, people test their knowledge and learn more about themselves while learning more about your organization.
  • Quizzes play with people’s curiosity and they provide a fun online experience rather than just reading content they are participating and interacting with your organization.

Alberta Podcast NetworkLinks to resources mentioned in this episode

a branded world is a member of the Alberta Podcast Network powered by ATB

If you want to see some examples of quizzes you could use or test building one tailored to your organization you can try interact for free here.

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