innerbanner

A BRANDED WORLD

advice on how to build meaningful brands

May 31, 2018

032 | How to create a successful organization while addressing social issues and revolutionizing the fashion industry

Why you’ve got to listen to this episode:

Opening a business is not easy but doing so at 22 years of age with no previous business experience, in a highly competitive industry and in one of the most expensive cities in the world is just a massive undertaking. Now, doing so with the purpose of creating positive social impact while trying to revolutionize a whole industry that’s just plain crazy, right?

That’s exactly what Sophie Slater, co-founder of Birdsong did. Fast forward 4 years and you have an organization that is creating some waves, generating global attention and very well deserving accolades.

In this episode you’ll hear how a couple of young passionate women are proving that you can have a successful business while doing good.

Who can benefit from listening in:

This episode is useful for anyone who wants to build an organization or business that does more than earn a profit. It shows how collaboration can be a winning recipe and how passion and determination can overcome even the toughest of challenges.

This is a really positive and inspiring story that show that the path to what we believe in is attainable.

Key takeaways from this episode:

  • A successful brand gives audiences reasons to care and belong not just to choose.
  • Remarkable brands create an emotional connection with their audience.
  • Remarkable brands provide the means for their audience to live the story they want to live, even if only for a moment.
  • We buy the cake not the ingredients, the feeling of confidence not the power suit. We buy the story. Give the story people want.
  • Great brands whisper “we see you”, they don’t shout “notice us”. Bernadette Jiwa

Alberta Podcast NetworkLinks to resources mentioned in this episode

 

A Branded world is a member of the Alberta Podcast Network powered by ATB

 

Episode supplement

This week’s episode supplement is a series of 5 short videos explaining the process of designing, sourcing, production, etc. of Birdsong, as well as photos of the Birdsong workers.

DOWNLOAD IT HERE

 

Thanks for listening

To share your thoughts

Don’t forget to subscribe on Apple Podcasts.

DOWNLOAD TRANSCRIPT
BACK TO PODCAST MAIN

SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.

arrowup