advice on how to build meaningful brands

May 31, 2018

32 | How to create a successful organization while addressing social issues and revolutionizing the fashion industry – with Sophie Slater

Why you’ve got to listen to this episode:

Opening a business is not easy but doing so at 22 years of age with no previous business experience, in a highly competitive industry and in one of the most expensive cities in the world is just a massive undertaking. Now, doing so with the purpose of creating a positive social impact while trying to revolutionize a whole industry that’s just plain crazy, right?

That’s exactly what Sophie Slater, co-founder of Birdsong did. Fast forward 4 years and you have an organization that is creating some waves, generating global attention and very well-deserving accolades.

In this episode, you’ll hear how a couple of young passionate women are proving that you can have a successful business while doing good.

Who can benefit from listening in:

This episode is useful for anyone who wants to build an organization or business that does more than earning a profit. It shows how collaboration can be a winning recipe and how passion and determination can overcome even the toughest of challenges.

This is a really positive and inspiring story that shows that the path to what we believe in is attainable.

Key takeaways from this episode:

  • A successful brand gives audiences reasons to care and belong not just to choose.
  • Remarkable brands create an emotional connection with their audience.
  • Remarkable brands provide the means for their audience to live the story they want to live, even if only for a moment.
  • We buy the cake not the ingredients, the feeling of confidence, not the power suit. We buy the story. Give the story people want.
  • Great brands whisper “we see you”, they don’t shout “notice us”. Bernadette Jiwa

Alberta Podcast NetworkLinks to resources mentioned in this episode


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Episode supplement

This week’s episode supplement is a series of 5 short videos explaining the process of designing, sourcing, production, etc. of Birdsong, as well as photos of the Birdsong workers.


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