advice on how to build meaningful brands

October 24, 2018

49 | How to craft your best pitch

Why you’ve got to listen to this episode:

Having a well-polished pitch is not easy. We can all talk about what we do but that’s the problem. Most of the time we talk about our organization, what we do, how we think we’re good or better than others. And we tend to include a lot of information. We don’t want to leave anything out just in case the one thing we leave out turns out to be the one thing that person may be interested in.

The result is usually a mess of overload of information, mostly disjointed and often with a lot of jargon or industry-specific lingo that have no meaning to the person we’re pitching to.

Crafting an impactful pitch is really an exercise of clarity. It’s about going through the painful task of finding the essence of the organization. It’s hard because simplifying your message means sifting through all the information, eliminating anything unnecessary and identifying the important parts to keep. And keep doing this until you have the most simple, clear and impactful pitch possible.

It takes a lot of work. In today’s episode, we follow a few organizations going through Fast Pitch, a program provided by Social Venture Partners of Calgary, to help charities craft a strong pitch. We sit in some of their sessions and take a behind the curtain look at what it takes to develop a simple, clear and impactful pitch.

Who can benefit from listening in:

We’re always pitching our services or products. Either formally to a group of potential investors or funders, trying to attract talent or volunteers, or informally when someone asks us what we do or where we work.

Today’s episode is useful for anyone who wants to take any opportunity they have, either formal or informal to talk about their organization in the most impactful way possible.

Key takeaways from this episode:

  • Clarity is the answer. Simple and clear always win.
  • Resist the temptation of telling everything about your organization. The more you say, the less they hear.
  • Answer this question; At the end of the day, if you can only achieve one thing, what do you hope to achieve?

Links to resources mentioned in this episode



a branded world is a member of the Alberta Podcast Network powered by ATB



Thanks for listening

To share your thoughts

  • If you have a question or episode topic idea leave a message here.
  • Share this show with the links below.
  • Leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.

Don’t forget to subscribe on Apple Podcasts.


SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.