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A BRANDED WORLD

advice on how to build meaningful brands

November 22, 2018

051 | Owning your brand – a conversation with Brian Hickling

Why you’ve got to listen to this episode:

Brian knows a thing or two about building a remarkable brand. He has extensive experience both in the client side and working for Canada’s top advertising agencies with major national and international brands.  He is a creative director, a business builder and a creative innovator.

Brian’s expertise is not constricted to traditional and digital creative marketing campaigns but rather the entire process of building a brand from within. Of creating a culture that not only understands the brand but lives it and embraces it.

Who can benefit from listening in:

Brian shares some great advice and ideas on what it takes to design a remarkable brand, one staff member at a time and one message at a time.

Whether you’re an entrepreneur, a business owner or a creative, you’ll get lots out of this episode.

Key takeaways from this episode:

  • “The best skill you can have is to think, fell and be like your customers”. Brian Hickling
  • “Brands are no longer that thing that Marketing does, they are that thing that everybody does” Brian Hickling.
  • “Remarkable brands are always a work in progress. They are in a constant conversation about what is the best thing to do for their customer.” Brian Hickling
  • “If you want to have happy customers you have to have happy staff.” Brian Hickling

Links to resources mentioned in this episode

 

 

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