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A BRANDED WORLD

advice on how to build meaningful brands

February 21, 2019

057 | The behind the scenes of a social enterprise with Dave Cree

Why you’ve got to listen to this episode:

Social enterprise may likely be the new business model.

There is an ever-growing consumer demand for impact driven organizations or for purpose organizations. This demand is so strong that we’re seeing an equally increasing number of investors who are solely investing in impact driven organizations.

With consumer trust decreasing and skepticism increasing, social enterprises are the answer. Consumers want to know who they are doing businesses with and who they are supporting with their purchases. They want to buy from organizations who share their values, treats their employees and suppliers fairly, is environmentally conscious and helps the community.

In this episode I’m talking to Dave Cree, co-founder of Common Good Linens a social enterprise helping those in homelessness and facing poverty barriers.

Dave shares with us Common Good Linens’ story and how he has managed to create a successful business that is disrupting an industry, and doing good to the community and the environment.

Who can benefit from listening in:

Common Good Linens has many of the characteristics of a remarkable brand. They have a defined set of values that they live by, even, or specially, when it would be so much easier not to. And they measure success not only based on a healthy bottom line but on the positive impact they have on their community, their staff and the environment.

Whether you’re a business or you’re thinking of establishing a social enterprise this episode provides a behind the scenes on how Dave conceived of and created Common Good Linens.

Key takeaways from this episode:

  • Consumers are driving the growth of social enterprises
  • With the diminishing trust and increasing skepticism, social enterprises are the answer many consumers are looking for.

Links to resources mentioned in this episode

 

 

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