advice on how to build meaningful brands

February 21, 2019

57 | The behind the scenes of a social enterprise – with Dave Cree

Why you’ve got to listen to this episode:

Social enterprise may likely be the new business model.

There is an ever-growing consumer demand for impact-driven organizations or for-purpose organizations. This demand is so strong that we’re seeing an equally increasing number of investors who are solely investing in impact-driven organizations.

With consumer trust decreasing and scepticism increasing, social enterprises are the answer. Consumers want to know who they are doing businesses with and who they are supporting with their purchases. They want to buy from organizations that share their values, treats their employees and suppliers fairly, is environmentally conscious and helps the community.

In this episode, I’m talking to Dave Cree, co-founder of Common Good Linens a social enterprise helping those in homelessness and facing poverty barriers.

Dave shares with us Common Good Linens’ story and how he has managed to create a successful business that is disrupting an industry and doing good to the community and the environment.

Who can benefit from listening in:

Common Good Linens has many of the characteristics of a remarkable brand. They have a defined set of values that they live by, even, or especially when it would be so much easier not to. And they measure success not only based on a healthy bottom line but on the positive impact they have on their community, their staff and the environment.

Whether you’re a business or you’re thinking of establishing a social enterprise this episode provides a behind the scenes on how Dave conceived of and created Common Good Linens.

Key takeaways from this episode:

  • Consumers are driving the growth of social enterprises
  • With diminishing trust and increasing scepticism, social enterprises are the answer many consumers are looking for.

Links to resources mentioned in this episode



a branded world is a member of the Alberta Podcast Network powered by ATB


Thanks for listening

To share your thoughts

  • If you have a question or episode topic idea leave a message here.
  • Share this show with the links below.
  • Leave an honest review on Apple Podcasts. Your ratings and reviews really help and I read each one.

Don’t forget to subscribe on Apple Podcasts.


SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.