advice on how to build meaningful brands

May 1, 2020

78 | How to build a resilient culture – with Lorne Rubis

Why you’ve got to listen to this episode:

Brands are but the sum of the actions of each staff member. We can have great products, creative ad campaigns, beautiful websites, and compelling messages but at the end of the day our reputation and our results depend on our ability to “walk the talk”.

This highlights the importance of developing the right culture. An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment.

How do you build the right culture? What do you need to do to create the right environment?  And how do you do that when you may be working from afar and may need to let go some of your team members?

In this episode, I speak with Lorne Rubis, culture and leadership expert on how to build a culture that is resilient in the face of adversity. That can adapt and pivot and does not deviate from their values even, or especially when having to make difficult decisions.

Key takeaways from this episode:

  • “How you treat people based on your values is fundamental of how you’re going to come out of this crisis.” Lorne Rubis
  • “We are what we do.” Lorne Rubis
  • Build community of open and transparent dialogue.
  • “Everyone has to navigate their way out of the crisis, but how you choose to do it matter.”
  • If you’re not using this time to re-invent or re-imagine how your organization, you’ll lose opportunities.
  • “Work is no longer a time and place but a set of contributions that each team member makes.” Lorne Rubis

Links and resources mentioned in this episode



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Episode supplement

Download our episode supplement – 5 Key Steps Leaders Must Do to Build a Resilient Culture



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