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A BRANDED WORLD

advice on how to build meaningful brands

June 22, 2020

80 | The future of brands

Why you’ve got to listen to this episode:

With everything that is happening in the world right now, we’ve seen brands struggle on how to react both during COVID-19 and most noticeably now with Black Lives Matter.

Some brands acted quickly, pivoting their practices and showing support to their community. Others were unsure on what to do or how-to best act.

For a few years now, there has been an increased pressure on brands to be a force for good and help solve social problems such as environmental issues and diversity. Since COVID-19 and particularly after George Floyd’s death, that pressure has intensified.

In this episode I explore the pressures that are at play and what brands need to consider as they move forward.

Who can benefit from listening in:

Brands of all sizes and industries are facing a challenging world, to say the least, but these challenges also present an opportunity for brands to become more relevant and meaningful to their audiences.

Key areas discussed in this episode:

  • Global marketing trends and what it means to brands.
  • The expectations and significant influence of younger generations.
  • Key considerations brands need to keep in mind and act on to remain relevant.

Links and resources mentioned in this episode

 

A Branded world is a member of the Alberta Podcast Network powered by ATB

 

Episode supplement

The supplement for this episode includes information on how to define and deliver on a human-centered purpose.

DOWNLOAD IT HERE

Download our episode supplement – How to define how deliver on a human-centered purpose

 

 

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