December 22, 2020
84 | Beyond 2020: Insights on what brands need to focus on
Why you’ve got to listen to this episode:
2020 was quite the year and I think we’re all looking forward to putting it behind us. But what are some learnings or insights we can take away from this crazy year that could be helpful in the future?
This was a year that brought fast, and bumpy changes and we may be in for more of the same.
So, what can brands do in the aftermath of 2020? Listen in as we explore the answer to this question.
Key areas discussed in this episode:
2020 impacted brands around the globe. While many brands and industries suffered significantly, with some not surviving, others experienced record-breaking growth. This year, 43% of the top 100 global brands grew while 57% declined in value (vs 29% declining in 2019).
Brands who were in the technology sector or were able to quickly adopt technology to deliver their product or service, were better positioned to endure the challenges of 2020. But besides the adoption of technology, what were other factors that lead some brands to succeed and others to struggle? What are some consumer trends we need to pay attention to and be part of? And what are some opportunities worth exploring?
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