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A BRANDED WORLD

advice on how to build meaningful brands

January 14, 2021

086 | Brand and Culture: Why you can’t have one without the other

Why you’ve got to listen to this episode:

Culture is not the perks an organization offer its staff.  Culture is the result of the behaviours and interactions predominant in an organization. It’s the quality of the relationships of your team, working towards a shared goal.

When you’re a small team culture is easier to manage but as you grow and hire more people, it becomes harder to manage and preserve. It can easily grow and morph into something else.

So how do you create the right culture and maintain it as your organization grows?

In this episode I share some key principles that successful brands have applied.

You can’t take your culture for granted. It’s not a destination you arrive at. It’s a constant journey that you need to safeguard ensure you’re on and stay on the right path.

Key areas discussed in this episode:

  • How is culture intrinsic to brand?
  • What is the role of a brand’s purpose and values in shaping culture?
  • What is the role of leaders in shaping culture?
  • How do you foster a highly collaborative culture?
  • How do you hire the right people for your culture?

Related episodes:

Episode 004 – How ATB Financial is building a cult brand

Episode 38 – The Zappos story

 

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