advice on how to build meaningful brands

February 4, 2021

87 | How small brands become powerful: Brand building for small brands

Why you’ve got to listen to this episode:

Often entrepreneurs, small business owners, and non-profits think that branding is for the big guys. When you’re small, you have very limited time and resources, so you have to make sure you spend the little time and resources you have on the things that matter and will make the biggest difference.

Bust most often than not, that time is spent on tactical stuff like registering a domain name, getting a logo design, building a website, setting up social media feeds, etc. All of these things need to be done, but they are not what will bring the biggest value.

Focusing your limited resources in building your brand is particularly important for small brands exactly because they are small. Small brands are not as well-known. They don’t have the same brand name recognition and trust as bigger and more established brands.  And they don’t have the resources to blanket the market with advertising campaigns. So how do you convince consumers to take a chance on you?

Tune in to find out.

Key areas discussed in this episode:

  • How do you penetrate a market and compete with wealthier and more established brands?
  • Why are Millenials and GenZ’s values important?
  • What is the biggest indicator of long-term profitability?
  • What is your biggest competitive advantage?

Related episodes:

Episode 66, 67, and 68 – The Airbnb Story

Episode Supplement:

A Guide to Help You Define Your Purpose.


Rate, Review, & Subscribe on Apple Podcasts

“I have found an enormous amount of value from this podcast” – If that sounds like you, please consider leaving a review. Reviews are the best way to reach others that may find the podcast helpful.

To leave a review

Click here, click on “Listen on Apple Podcasts”, scroll to “Ratings and Reviews” and the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


If you haven’t done so already, make sure you subscribe to the podcast, so you don’t miss any upcoming episodes.

To subscribe: Click here, then click on the “…” and select “subscribe”

Come join us on InstagramTwitter, Facebook, or LinkedIn.

Thanks for listening


SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.