February 4, 2021
87 | How small brands become powerful: Brand building for small brands
Why you’ve got to listen to this episode:
Often entrepreneurs, small business owners, and non-profits think that branding is for the big guys. When you’re small, you have very limited time and resources, so you have to make sure you spend the little time and resources you have on the things that matter and will make the biggest difference.
Bust most often than not, that time is spent on tactical stuff like registering a domain name, getting a logo design, building a website, setting up social media feeds, etc. All of these things need to be done, but they are not what will bring the biggest value.
Focusing your limited resources in building your brand is particularly important for small brands exactly because they are small. Small brands are not as well-known. They don’t have the same brand name recognition and trust as bigger and more established brands. And they don’t have the resources to blanket the market with advertising campaigns. So how do you convince consumers to take a chance on you?
Tune in to find out.
Key areas discussed in this episode:
- How do you penetrate a market and compete with wealthier and more established brands?
- Why are Millenials and GenZ’s values important?
- What is the biggest indicator of long-term profitability?
- What is your biggest competitive advantage?
Related episodes:
Episode 66, 67, and 68 – The Airbnb Story
Episode Supplement:
A Guide to Help You Define Your Purpose.
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