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A BRANDED WORLD

advice on how to build meaningful brands

March 4, 2021

089 | How gamification can improve lives and bottom lines – with Oliver Šimko – Part 1

Why you’ve got to listen to this episode:

When you hear the term gamification, what comes to mind? Chances are you probably think of video games or app games like Candy Crush, but gamification is widely used outside of games. In fact, you likely use tools or platforms that employ gamification principles.

Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies.

When done right, it can lead to engaging and effective solutions in a multitude of areas, from addressing social issues to the adoption of healthy habits to driving engagement, motivating staff, increasing productivity, or improve learning.

In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures.  Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.

Key areas discussed in this episode:

  • What is gamification?
  • The benefits or reasons to use gamification.
  • The principles of gamification.
  • The different approaches and areas gamification can be applied.

Free download: Gamification design principles

Links:

 

Examples shared in the episode:

Using the Monopoly game to teach kids about inequality and discrimination.
https://www.youtube.com/watch?v=CHlsAvSVRpk

Game to help educate on how conspiracy theories spread and how to identify them.
https://www.getbadnews.com/#intro

How fun can drive behaviour for the better, the trashcan example:
https://www.youtube.com/watch?v=zCt_MzsnIUk

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