advice on how to build meaningful brands

March 18, 2021

90 | How gamification can improve lives and bottom lines – with Oliver Šimko – Part 2

Why you’ve got to listen to this episode:

This episode is the second part of my interview with Oliver Šimko.

Gamification has proven to be a highly effective tool in many fields and for a variety of goals. From attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc.

The design principles of gamification can be used in any form or platform, from very simple analogue solutions to more complex digital ones.

Given its effectiveness and the potential to start fairly easily and inexpensively, gamification can be a very helpful tool for organizations of all sizes and budgets.

In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures.  Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.

Key areas discussed in this episode:

  • How gamification can help create positives changes, from healthier habits to helping identify biases
  • The critical aspects that must drive any gamification effort
  • How organizations, regardless of size and budget can start using gamification
  • The limits of gamification


Examples shared in the episode:

Using the Monopoly game to teach kids about inequality and discrimination.


Game to help educate on how conspiracy theories spread and how to identify them.


How fun can drive behaviour for the better, the trashcan example:


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