innerbanner

A BRANDED WORLD

advice on how to build meaningful brands

March 18, 2021

090 | How gamification can improve lives and bottom lines – with Oliver Šimko – Part 2

Why you’ve got to listen to this episode:

This episode is the second part of my interview with Oliver Šimko.

Gamification has proven to be a highly effective tool in many fields and for a variety of goals. From attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity, achieving better learning outcomes, etc.

The design principles of gamification can be used in any form or platform, from very simple analog solutions to more complex digital ones.

Given its effectiveness and the potential to start fairly easily and inexpensively, gamification can be a very helpful tool for organizations of all sizes and budgets.

In this two-part series, I speak with Oliver Šimko, the founder of Luducrafts, a gamification design studio. Oliver and his team have built gamification solutions to help change how people learn, build new habits, and stronger corporate cultures.  Luducrafts has worked with companies such as Microsoft and Jaguar as well as other groups around the world.

Key areas discussed in this episode:

  • How gamification can help create positives changes, from healthier habits to helping identify biases
  • The critical aspects that must drive any gamification effort
  • How organizations, regardless of size and budget can start using gamification
  • The limits of gamification

Links:

Examples shared in the episode:

Using the Monopoly game to teach kids about inequality and discrimination.
https://www.youtube.com/watch?v=CHlsAvSVRpk

 

Game to help educate on how conspiracy theories spread and how to identify them.
https://www.getbadnews.com/#intro

 

How fun can drive behaviour for the better, the trashcan example:
https://www.youtube.com/watch?v=zCt_MzsnIUk

 

We would love to hear your thoughts.

Please take our quick and anonymous survey to help us improve the podcast.

Take the Survey

 

Rate, Review, & Subscribe on Apple Podcasts

“I have found an enormous amount of value from this podcast” – If that sounds like you, please consider leaving a review. Reviews are the best way to reach others that may find the podcast helpful.

To leave a review

Click here, click on “Listen on Apple Podcasts”, scroll to “Ratings and Reviews” and the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Subscribe

If you haven’t done so already, make sure you subscribe to the podcast, so you don’t miss any upcoming episodes.

To subscribe: Click here, then click on the “…” and select “subscribe”

Come join us on InstagramTwitter, Facebook, or LinkedIn.

Thanks for listening

BACK TO PODCAST MAIN

SUBSCRIBEFor brand and marketing tips, trends and other information sign up to our blog.

arrowup