advice on how to build meaningful brands

April 29, 2021

92 | How to build a personal brand

Why you’ve got to listen to this episode:

As Jeff Bezos said, “A brand is what people say about you when you’re not in the room”, in other words, it’s your reputation. The thing with reputations is that, whether you like it or not, you’ll have one. People will form an opinion of your brand/you and will most likely share that opinion with others.

The question then becomes, how to manage your brand so you can gain the reputation you desire. This is important for any brand, and if you’re starting your consultancy or small business, or if you’re simply a professional trying to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key.

In today’s episode, we’ll discuss how you can establish your brand and achieve the image and reputation you desire.  We will go through the steps you need to take so a year from now, when you overhear someone talking about you/your brand, they are saying exactly what you hope they did?

Key areas discussed in this episode:

  1. The important questions to ask before you start
  2. The process/framework to develop a personal brand
  3. The two platforms that are a “must-have”
  4. The most effective ways to gain market recognition

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