94 | 15 lessons from over 30 years of value creation – with Todd Kelly
Why you’ve got to listen to this episode:
Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building brands? Well, this is your chance.
In today’s episode, I’m speaking with Todd Kelly. Todd is the CEO of Balzac’s Coffee, a small company based in Ontario, Canada. He has extensive experience working for both smaller brands like KIND Snacks, as well as large corporations such as Irving Consumer Products, Clorox Canada, Molson Coors, Unilever, and Xerox. This mix of experience gave Todd the understanding of what smaller brands need to have in place to better position themselves for growth while avoiding growing pains, and what big brands need to ensure they hold on to as they grow.
From the fundamentals to lessons you can only learn from over 30 years of experience; this episode is full of invaluable advice.
Key areas discussed in this episode:
- How to align and inspire your team?
- What is a primary vehicle for communication that brands often overlook?
- What small brands can learn from big brands, and vice versa?
- What are the fundamentals you need to have in place to allow for growth and value creation?
Feel free to download the summary of all 15 value creation lessons below.
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