the importance of consistency
if you are to do nothing else at least be consistent.
you can’t build on an image, a perception of who your organization or product is if every time you market it it looks different.
it may seem common sense to many but i see it so often companies, big and small using websites, brochures, signs, facilities…you name it all different.
you can, and should in fact, have flexibility but not so much that you end up confusing your audience.
be consistent, honestly, it pays off.
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