marca strategy news & views
February 24, 2012
the powder sugar dusting strategy

the dusting of powder sugar always adds sophistication. you can make any dessert look better and more appealing by simply dusting some powder sugar to it.  it’s a simple thing you can do, that doesn’t take a lot of time or cost a lot of money, but adds a lot to the dish and makes a big difference.

what can you do to your existing product or service that doesn’t cost a lot or takes a lot of effort but can make a big difference?

maybe it’s a smile, or how you package your product, or calling to see how your patient is doing. 

doing a simple thing that may not be needed, or expected but adds to the experience, can make a big difference. those simple things may help your business stand out in a significant way and end up making a big difference not just to your clients but in the end to your bottom line.


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