what is a brand?
i’ve heard many definitions or opinions of what a brand is
a brand is more than a logo,
more than an ad campaign,
more than a product or service.
it is the reflection of an organization’s purpose.
it is a true, authentic expression of who you are and “why” you exist (other than for making a profit).
a brand should connect emotionally with the audience.
it should make them listen, act and trust.
a brand is a powerful business tool…don’t waste it.
every organization, regardless of size or budget, has access to this business tool, but few use it to its full potential.
if you have a brand, i don’t mean just a logo, then put it to good use. if you don’t have a brand, then get one
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