marca strategy news & views
November 15, 2012
What is your job?

In a company, you have many different departments and positions within those departments. Regardless of the department or each individual position, everyone within the organization needs to understand ultimately why they are there for. It is critical how each staff sees their job to be.

You have an admin team, a finance team, HR, marketing, IT, etc.. Each department and each staff member within those departments have clearly identified roles and a set of goals they must deliver on.  But at the end of the day, each individual, no matter from what department or team, are there to deliver the product you sell or the service you provide. They are there to satisfy your clients. To ensure your potential clients know about you, want to buy your product or service and when they do, their experience surpasses their expectations. 

If one member of your organization does not see their job to ultimately be about customer service and satisfaction you have a problem and it will affect your brand image and reputation and yes your bottom line.


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