marca strategy news & views
November 25, 2016
Your brand is so much more than your logo

a brand is the reflection of an organization’s purpose.

it is a true, authentic expression of who you are and “why” you exist.

It’s more than your name and your logo.

It’s more than your website.

It’s more than the products and services you offer.

A brand is how it all comes together from your name to the buying experience.

It is the story you tell about who you are as an organization and why anyone should care.

It’s how you connect with your audience, get them to listen, and more importantly, get them to act and trust you.

A brand is the reputation, the image you evoke because of everything you say and do.

Your brand is your most valuable asset – do you know where you stand with it?


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