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marca strategy news & views
July 31, 2013
Your brand is what sets you apart – can you articulate it?

It’s easier than ever now to shop for anything. With a few clicks we can compare competitive products and services from around the globe. We have more options than ever before.

Businesses have more competition than ever before.

Pricing, quality, service and convenience can help you compete, but those alone are not enough to build a loyal base of clients.

Standing for something bigger, being meaningful, owning a conversation (living your brand) is what will make you stand out. Is what will give you the platform to reach people in a meaningful way and to influence their thinking and their behavior.

There are very few companies that do this.

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