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October 17, 2012
Where most fail
Many companies do take the time, effort and resources to develop their brand. This is a good thing. You need to identify and articulate your brand. A solid brand strategy is the be...
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October 15, 2012
Making connections
More than clients, what you want are believers, loyal users who not only appreciate your products or services, but believe on what you stand for. You want to connect with your audi...
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October 11, 2012
Don’t be taken hostage
Every company needs good people. The smarter and most efficient employees you can get the better. After all, these are the people who will design, create, sell or deliver you...
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October 9, 2012
The danger of being internally focused
I see so often companies using names for programs, services or call to actions that make sense to them internally but have absolutely no meaning to their target audience. Using acr...
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