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June 8, 2012
the value of perceived value
Rightly or wrongly we do judge a book by its cover. In fact we apply this same impressions based judgment on everything. We judge a person by the way she is dressed, we judge a res...
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June 5, 2012
A brand is like learning a new language
When you set out to learn a new language, it can be hard in the beginning. You find yourself slowly learning new words, their meaning and how to properly use them. It can be overwh...
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June 3, 2012
by the way
There is new a bakery in Hastings-on-Hudson, just outside NYC, called "By the way". This is a quaint bakery that makes everything from scratch, just like old times. You can find a ...
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