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Monthly Archives: June 2012

  • June 8, 2012

    the value of perceived value

    Rightly or wrongly we do judge a book by its cover. In fact we apply this same impressions based judgment on everything. We judge a person by the way she is dressed, we judge a res...

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  • June 6, 2012

    Simplify

    In the Steve Jobs book by Walter Isaacson, Jony Ive, the head of design for Apple shared his view of simplicity; “Simplicity isn’t just a visual style. It’s not j...

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  • June 5, 2012

    A brand is like learning a new language

    When you set out to learn a new language, it can be hard in the beginning. You find yourself slowly learning new words, their meaning and how to properly use them. It can be overwh...

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  • June 3, 2012

    by the way

    There is new a bakery in Hastings-on-Hudson, just outside NYC, called "By the way". This is a quaint bakery that makes everything from scratch, just like old times. You can find a ...

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