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January 17, 2011
don’t educate…engage instead
product features and benefits are important but that's not what will turn your audience into clients. don’t “educate” your audience about your product benefits, i...
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January 14, 2011
think social
social media is as the name says, to socialize, engage in conversation, provide input, offer some knowledge or advice based on your experience and background, engage with people.&n...
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January 13, 2011
embracing the negatives
often what you think is a negative feature or perception, with honest admission it can actually become a truly positive differentiating factor. the “think small” campai...
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January 12, 2011
risky business
no one wants to risk more than what they have to, but many things that were considered risky before are what the market wants now. being safe is the riskiest thing you can do. orga...
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