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December 7, 2010
the difference between marketing and brand
a successful marketing campaign tells a good story, a successful brand walks you through it, delivers the experience. you need both. ...
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October 16, 2010
don’t loose your cool
if you are a spokesperson no matter how tough, pointed or loaded the questions may be, you can’t loose your cool. your demeanor will be what makes you succeed. treat every qu...
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October 15, 2010
needs vs. wants
because people need something, it doesn’t mean they will get it. this is true from eating healthy, to exercising, saving money, etc... you may feel your product or serv...
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October 15, 2010
can you make the logo bigger?
i can’t tell you how many times I’ve heard this question. as important as a logo is, your brand is not about your logo. logos have their place and function but t...
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