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October 9, 2012
The danger of being internally focused
I see so often companies using names for programs, services or call to actions that make sense to them internally but have absolutely no meaning to their target audience. Using acr...
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October 4, 2012
The power of collaboration
Almost always you can accomplish more when you collaborate with others. Most often we see collaborations amongst artists, musicians and actors specially. They understand that altho...
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October 3, 2012
Make it simple, no simpler.
The whole purpose of communicating to our audience is because we want them to do something. We want them to vote for us, subscribe to our e-newsletter or blog, buy our product, don...
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October 1, 2012
I want you to want me
You don't want to just be known. You don't want to just be needed. You want people to want you. You want people to love you. You want fans to stand in line to buy your ...
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