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Monthly Archives: January 2011

  • January 31, 2011

    knowledge and imagination

    Albert Einstein once said “Imagination is more important than knowledge”. not possessing a deep knowledge of a specific area or industry can actually be a huge advantag...

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  • January 28, 2011

    change or get changed

    change is difficult. it’s seen as a risk. as soon as we change something we can’t be certain of the results. its a condition that in some cases become quite severe. at ...

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  • January 27, 2011

    assumptions vs hypothesis

    a hypothesis is “a theory needing investigation” an assumption is “a statement that is assumed to be true”. many people and businesses automatically jump to...

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  • January 26, 2011

    a brand is everything you do

    your brand is much more than the slogans you use, your key messages or the promises you make. it is everything you do. everything! if you think of brand as your reputation, than ev...

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