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July 7, 2011
your brand is a movie
think of your brand as a movie. let’s say you want to do a western or a period movie. everything from the name of the movie, to the font used, the actors, the costumes ...
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June 16, 2011
how hard is it to buy your product?
companies spend a lot of effort to get a client. vast resources are spent in attracting clients and convincing them to spend their money in your products and services. since all th...
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June 8, 2011
Perceptual Blindness
perceptual blindness is the inability to see things that are in plain sight. the video “monkey business illusion”, provides an example and a test on perceptua...
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February 23, 2011
inspiration and perspiration
Thomas Edison once said, “Genius is 1% inspiration and 99% perspiration”. perseverance, focus, hard work and dedication are all needed to be successful. this doesn&rsqu...
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