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January 11, 2011
slogans are not forever
there are very few slogans that have passed the test of time, very few! “just do it” from Nike and “think different” from Apple being a couple of examples. ...
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December 10, 2010
the importance of confidence
if there is one thing that you focus on strengthening for yourself, your company, your client or your staff it should be confidence. a weak idea delivered with confidence can gain ...
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December 9, 2010
inconsistencies
the story about your organization will be told, with or without you and the experience your audience have with you will happened, with or without you. if you want to ensure your st...
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