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November 13, 2012
You are a label
A few days ago I came across an article in Fast Company's design newsletter depicting an issue IBM had a few years ago. The articles read: “Some years ago, IBM had a problem....
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November 8, 2012
Being your customer
When was the last time you stepped in your customer shoes? I don’t mean just trying to think of what your customer experience must be like or analyze your processes to see if...
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November 7, 2012
brands are not bullet proof
Strong brands can have a lot of leeway. A strong brand positions you in the minds of your target audience with a strong positive image. It builds a solid reputation for your compan...
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November 6, 2012
supporting vs leading role
Logic, statistics, data, product features...those should play a supporting role not a leading role. You need to inform and highlight on important information that helps put into co...
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