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December 11, 2012
forget the elevator pitch.
Lets be real, no one buys anything in elevators and much more importantly, no one wants to be recited a rehearsed and contrived summary about your company, product or service. ...
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December 7, 2012
It’s not about you, it’s about your customer.
Yes, Steve Jobs was right, customers often don’t know what they want or need. No focus group would have ever come up with the Ipad or with the easy navigation of the Ipods. T...
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December 6, 2012
who does your brand reflect?
Consumers want to relate with brands that are a reflection of themselves. There are three vital elements in any strong brand, authenticity, relevance and inspiration. Your brand mu...
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November 15, 2012
What is your job?
In a company, you have many different departments and positions within those departments. Regardless of the department or each individual position, everyone within the organization...
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