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marca strategy news & views

  • September 28, 2012

    3-7 seconds

    That’s the average amount of time people spend looking at a work of art in a museum. Not nearly enough to capture the meaning of the artwork, to understand the artist’s...

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  • September 4, 2012

    you get what you put into it

    the level of effort and attention you put into something is directly related to the outcome or the results you get.  if you have an issue but you choose not to address it, or ...

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  • June 8, 2012

    the value of perceived value

    Rightly or wrongly we do judge a book by its cover. In fact we apply this same impressions based judgment on everything. We judge a person by the way she is dressed, we judge a res...

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  • June 6, 2012

    Simplify

    In the Steve Jobs book by Walter Isaacson, Jony Ive, the head of design for Apple shared his view of simplicity; “Simplicity isn’t just a visual style. It’s not j...

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