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marca strategy news & views

  • June 5, 2012

    A brand is like learning a new language

    When you set out to learn a new language, it can be hard in the beginning. You find yourself slowly learning new words, their meaning and how to properly use them. It can be overwh...

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  • June 3, 2012

    by the way

    There is new a bakery in Hastings-on-Hudson, just outside NYC, called "By the way". This is a quaint bakery that makes everything from scratch, just like old times. You can find a ...

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  • June 1, 2012

    pick yourself

    A couple of weeks ago I went to New York City where I had the opportunity to have dinner and spend some time with Seth Godin. We talked about many things one of them being the conc...

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  • May 8, 2012

    Impute

    Mike Markkula was an early mentor for Steve Jobs. One of the things he told Jobs to pay close attention to was “impute” (awkward word but true sentiment).  “...

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