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March 8, 2012
what is true brand integration
you don’t have to be a multinational corporation with large budgets to have a brand. in fact every business, large or small in every industry can use this business tool, a br...
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February 24, 2012
the powder sugar dusting strategy
the dusting of powder sugar always adds sophistication. you can make any dessert look better and more appealing by simply dusting some powder sugar to it. it’s a simple...
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February 23, 2012
personal trainers
if you are like most people, you know you won’t work as hard during a workout session as if you have a personal trainer or coach pushing you to do so. if you have a good pers...
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January 31, 2012
culture is a set of behaviours
organizations want to have strong and positive cultures and they want that culture to be pervasive throughout the organization and be experienced by their customers. strong culture...
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