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marca strategy news & views

  • June 16, 2011

    how hard is it to buy your product?

    companies spend a lot of effort to get a client. vast resources are spent in attracting clients and convincing them to spend their money in your products and services. since all th...

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  • June 8, 2011

    Perceptual Blindness

    perceptual blindness is the inability to see things that are in plain sight. the video “monkey business illusion”, provides an example and a test on perceptua...

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  • February 23, 2011

    inspiration and perspiration

    Thomas Edison once said, “Genius is 1% inspiration and 99% perspiration”. perseverance, focus, hard work and dedication are all needed to be successful. this doesn&rsqu...

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  • February 22, 2011

    women in social media

    women, is driving the social media revolution. worldwide statistics show that women from all age groups, surpass in large numbers the use of social media compared to their male cou...

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